Internet of Things based Customer Relationship Management – A Research Perspective
نویسندگان
چکیده
منابع مشابه
Customer Relationship Management: Implementation Process Perspective
Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...
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ژورنال
عنوان ژورنال: International Journal of Engineering & Technology
سال: 2018
ISSN: 2227-524X
DOI: 10.14419/ijet.v7i2.7.10860